Michael

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Fortune 500 / Top 500 Internet Retailer Brand Protection

Large Companies and Brands have a unique set of requirements and concerns online.

There are years and millions of dollars invested in the Brand and it’s perception in the market.

Brand Traffic benefits your company with continued sales but also invites competition in Paid and Organic SEO keywords and listings. We work to protect your investment and get traffic to the most appropriate page on your website.

Often overlooked or stagnant, Trademark and House Brand Names should be celebrated and protected. While a 5 or 10% improvement on Non Brand Terms is commendable, on Brand Terms this can be millions of dollars of revenue yearly!

We have seen improvements on Brand Revenue being 25% higher with full management and optimization of the Google Brand Terms although this is not guaranteed or to be expected.

We are experts at monitoring, reporting, and correcting Brand traffic collection and capitalization.

This allows your team to know that a key part of your online presence is protected and that Brand Skimmers are being held at bay.

The online user experience of many of these competitors is less than ideal and weakens your brand. Often they run ads and have listings suggesting 50 to 80% off your entire inventory.  Even worse their pages often suggest that the user go to a direct competitor or some other property they obtain revenue from.

This is not ideal.

We use our proprietary set of tools to review which sites are bidding on your terms and work to protect those keywords and write ads that are more appealing while being completely accurate and brand right.

Multiple aspects of online advertising and multiple channels are used to collect Brand Traffic and get them on the highest converting page on your site as soon as possible.

We can interface with several parts of your company to understand where Brand Terms are being targeted and forming appropriate affiliate and partner procedures.

We also discuss your companies challenges with Search Engines, your partners, and your legal team.

Audits:
We can often audit and review the performance of a Fortune 500 or IR500 company and review those findings in a report or phone call for free.

Hourly Work, Support and Management:
We can work with your team or agency on an hourly basis to help protect high value Brand keywords.  This can be done during certain times such as holiday or during staffing shortcomings.

Ongoing Brand Management:
We do this with a program establishing a baseline of revenue you have seen from Brand terms and then we work to increase this and only charge you for a lift over that baseline. It is based on revenue and not ad spend so we are completely focused on improvements that your company is interested.

Please Contact Us to discuss further.


5 Tips to Increase Holiday Season Adwords Revenue

Please click cover above or here for our latest Adwords Holiday Action Report.

Preview of Table of Contents:

1)            Prioritize Staff To What Can Be Done In The Next Month
2)            Understand Where Revenue Comes From
3)            Understand What Products Drove Revenue In Previous Years
4)            Plan for Challenges That Come Up During The Holidays
5)            Acting On Good Metrics


SMB 30 Day PPC Advertising Package

If you are looking to take your Small or Medium Sized Business Google Adwords account to the next level order this Adwords Optimization package. We have worked very hard to have a proven list of improvements that we do to the biggest accounts and with high level of interactions, planning, and meetings.

We have tested this system and streamlined the process to a point where we can provide great work at a great price.

Your account will be optimized within 1 week with new keywords, ads and structure where we show the cheapest ad possible to the best prospect. Then over the next 3 weeks we tweak settings and monitor the performance so that it is productive and stable after the 30 days we work on it. Your site will be even more productive than ever and you will get more sales or leads.

What this Package gets for you:

  • More Traffic
  • Cheaper Leads
  • Traffic that is more likely to convert.
  • Action Report on changes you can make on your site.
  • Ad Planning Sheet before Ads are put live to Review or Edit.
  • Split Test Ads on at Least 75% of your keywords.
  • Optimized Campaign Settings proven over 8 years and dozens of clients.
  •  Ads written by a USA based Marketing Degreed Professional
  • Analyst that works on your account is USA based, native English speaker
  • Adwords Management by a leading company in Paid Online Advertising.
  • Adwords in 30 Minutes a Week Success Report for your team afterwards.
  • We manage, adjust, report and monitor your account for 30 days.
  • 45 Minutes of Phone Consultation before / after optimization.
  • Consultation about further monthly maintenance if desired.

We roll all these best practices together, have a great procedure list, and use standardized forms, emails, and contracts to make sure we don’t have to charge you for time to write these again.

Typical Observed Results:

  • At least a 20 to 30% decrease in cost per sale or lead.
  • An increase of 20 to 30% in total Sales or Leads.
  • A betterment of Google metrics such as Quality Score and Click Through Ratio.

Note:

  • Does not include any fees to Google.
  • You must have or create an Adwords account of your own (We can help).
  • Must grant at least temporary access to the account. We will optimize your account, not run keywords in ours.
  • Should be willing to spend at least $300 in first month to Google, in addition the fee to us to manage it.
  • Account spend cannot be, or expected to be over $10,000 a month, if over please contact us.
  • Website, Ads, and Keywords in English for the USA, UK, AU, or NZ markets.
  • Must be available during setup for email or phone calls.
  • Must review Online Advertising Standardized Contract and Sign.
  • Must be a new customer of ours.

This is a great deal and subject to removal or change anytime. If you are interested I would type your website url below and click “Buy Now” to purchase this Google SMB PPC Advertising Package today.

Only $1,000 USD one time.

Website url:


Security Verified

Disclaimer:We reserve the right to refuse optimization of accounts once we have reviewed the account or website. This will include:

  • Sites that sell or promote dietary supplements, pornography, gambling, liquor, hate, religious, or political statements in nature.
  • Sites that are planning on spending less than $100 USD a month or more than $10,000. Above that they are not a typical SMB and should contact us for a normal client consultation.
  • Sites that derive a majority of their income from affiliate programs of other companies. They should make products or provide a unique service.
  • Sites that have had a Google Penalty of some sort or have a majority of their keywords have a Quality Score of 1. This can be overcome but we should review this with you before any work. That will take a unique contract and will most likely take more than 30 days.

Companies We Work With

We have worked with a large variety of clients in the B2B and B2C environments in a variety of  industries. Those have included a leader in the Collectible gifts field, As Seen on TV products, Retail Gift Companies, Lighting Manufacturers, Home Service Provider Companies, Financial Services Companies, and Clothing Companies.

Almost any company can benefit from Good Brand Protection but we are currently considering firms for representation with revenue of at least $50 million in yearly USA revenue.

For a no-risk evaluation of what we can do for your company please Contact Us.


Structuring Agency Fees For Growth

There have been a variety of billing models used by paid advertising agencies over the last decade.

The most popular type has been the percentage of spend model. This is where the agency charges a percentage of the ad spend on the media they manage. This has become prevalent most likely as this has been how advertising agencies have often charged on advertising such as magazine, tv and radio.

We try to bill differently than most agencies.

We like to know quite a bit about a company, understand their business, then tie our fees more directly to positive metrics rather than how much of your money we are spending.

For some companies this will be a Fee based on the number of leads we produce.

For others this will be a fee based on Revenue Increase

On Brand Focused Campaigns we will work with your team to create a baseline of what Brand transactions happen normally and then charge a percentage of the increase that is directly attributable to us.

We have charged a simple percentage of spend as well and like to think we work on your goals even when it actually does not directly make us money. We think the best online ad agencies should spend your money as carefully as they would spend their own.

If you are interested in getting help running or auditing some of your online advertising please Contact Us. We will work with you to create a billing, reporting, and workflow that works for your situation.


Online Brand Protection

Protect your Brand and Trademarks by:

  • Considering Branding and Usability problems you have seen in the past.
  • Review those in the online environment and how they can be corrected.
  • Examine Paid Advertising Accounts Currently for their ability to protect brand and trademarks.
  • Manage the Current Account Structure to its Best.
  • Plan a new Improved Thorough Account Structure to Fight Brand Bidders.
  • Thoroughly review your Website for best Landing Pages.
  • Consider New Pages or Structure that can help protect Brand.
  • Measure Results and Correct as Needed.
  • Reach Out to Brand Bidders as Needed to Correct Issue.
  • Interface with Legal Teams to Protect your Brand.

To get Assistance with Online Brand Protection please Contact Us.


About Us

A paid Brand Search specialty firm, BrandPPC, concentrates on protecting your Brand, Trademarks, and businesses future online.

BrandPPC has 5 Guiding Principles:

  1. Treat the Clients Advertising Spend as we would our own money.
  2. Online Advertising is not mysterious, confusing, or unrepeatable. We don’t cloud our actions, and we work hard to have consistent, predictable, yet amazing results for our clients.
  3. Acting and Billing in a fashion that rewards us for good work and works with your long term business goals.
  4. Be Brand Right for all the Brands we work for. Not a amalgamation of all large corporate Brands but Right for each independent one.
  5. Knowing our part of your total marketing efforts and not going past our boundaries or working against your other channels.

Built around these core principles, BrandPCC plans to take a commanding place in the Online Marketing Arena by maximizing most companies most valuable asset, their Brand and how to capture that traffic.

BrandPPC is headed by online marketing veteran Michael Smith. First getting involved in SEO he was asked by a client in 2001 if he could work on their Paid Advertising Account which seemed promising but was just breaking even. Working on their Paid Account they quickly saw a decrease in Cost per Click of over 300%. His interest in Paid Advertising meshed well with the degree he was finishing in Global Business Marketing and the hook was set.  Paid Online Advertising has an immediacy and proven ROI that few marketing channels can show. And also the way most businesses like to plan!

To learn what these types of Principles can do working for your company please Contact Us.


Your Brand – Your Most Valuable Asset

Your Company’s Founders spent inspiration, hard work, and millions in investments over years to create your Brand, its taglines, product trademarks, and thousands of followers. Don’t let other companies dictate how it is represented in the top Search Engines.

Have companies bidding on your main company name? We can fight that with our multi-approach model that includes page position monitoring and adjustment, split testing ads, more relevant landing pages, and a large increase in the number of keywords in an account.

We don’t make excuses and we don’t just “monitor”. We aggressively chase brand bidders off your trademarks before they see it as a source of easy money.

To Learn more about Protecting your Most Valuable Asset please Contact Us.